Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile “snacking,” low-quality “clickbait” competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization.
For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.
The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers — from Jeff Bezos at The Washington Post, to the New York Times’ recent 2020 Report — have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here’s why.